Peter England, a leading menswear brand from the house of Aditya Birla Fashion and Retail Ltd, strengthens its network in small towns with the launch of its outlet in Kalol, Gujarat with Actor and Theatre Artist, Malhar Thakkar. The brand is expanding its presence beyond the metros and aims to launch 100 stores in Gujarat by 5 years.

Dedicated to providing premium quality fashion at affordable prices to customers, the 950 sq ft. new store in Kalol, Gujarat, promises a shopping extravaganza with premium-quality, stylish products starting from INR 699.

The exclusive brand outlet features 1000 + styles keeping in mind regional tastes and sensibilities which include shirts, T-shirts, trousers, denims, loungewear, accessories and occasion wear like suits and blazers. Today’s fashion-conscious men can select from a wide array of collections comprising playful colours and contemporary designs.

Speaking on the occasion, Mr. Manish Singhai, COO, Peter England said, “Peter England has a rich and strong legacy of introducing innovative products. Three years ago, the brand was launched in small towns of India to make premium quality menswear accessible in Tier 3 and Tier 4 markets. This store in Kalol is a significant market for the brand. With this launch we plan to expand our presence in the Gujarat market”. He added, “We aim to make premium quality fashion accessible in small towns of India by partnering with local entrepreneurs.”

Store address: Peter England Store, SHOP NO. 12,13 & 15, Ground Floor, Platinum Plaza, Beside SBI Bank, Near City Mall-2, Navjivan Market, Kalol- 382721.

Prices start from INR 699 onwards.