Luxury fashion brand Burberry has designed outfits for one of China’s biggest video games.

Players can buy the clothes – known as skins – to adorn in-game characters.

Tencent-owned developer TiMi Studios collaborated with the designer for its multiplayer online battle game Honor of Kings.

“By allowing our Chinese customers to explore virtual products through the medium of online games, we can connect with our communities in a way that really resonates with them,” Josie Zhang, president of Burberry in China, said.

Honor of Kings is similar to popular titles in the West such as League of Legends or Dota 2 – and Tencent’s game, available for mobiles, has more than 100 million daily active users worldwide.

VR Niti Sejpal