Company has benefitted from boom in casualwear during Covid
CEO Rorsted studying how much work-from-home is optimal.
Adidas AG’s Kasper Rorsted doesn’t yet know how much his employees will keep working from home in the years to come, but he’s pretty sure those at other companies will start resembling his sportswear-clad staff.
“It’s going to be very difficult to persuade people that have been sitting at home in flip flops and a jogging suit to get into brown shoes and a normal suit,” the chief executive officer of the German company said on a call with reporters Friday.
Rorsted is predicting that the world’s back-to-the-office trend — however big it becomes — will only accelerate the acceptance of more casual clothing in the corporate world. That could sustain the boom in demand for sneakers and sports apparel that’s benefited Adidas and rivals including Nike Inc. and Puma SE over the past year.
VR Niti Sejpal