Luxury RTW label ChicTog, founded by Kirti Singh is known for offering a wide range of options to women when it comes to resort and casual wear.
Designer Kirti Singh, the brand has made its presence felt in both the fashion and the e-commerce space in India in a very short span of time. Their new collection comprises of pieces that offer a seamless blend of style and comfort.
Given the fact that Kirti launched her first collection in June 2021, the brand has achieved tremendous amount of success despite being relatively young. After completing a course in fashion design from a leading institute, Kirti worked with a corporate fashion house that specialized in traditional wear. While studying the fashion landscape in India, she realized that there was no brand that specialized in resort wear and smart casuals for women. To fill this void in the market, she decided to launch her own brand ChicTog.
Resort wear largely refers to the kind of clothes that are casual and comfortable to wear. They cover a wide range of clothes including Drape, Jumpsuit, Kaftans, Jackets, and Co-ords set. The popularity of casual wear in India can be gauged by the fact that many young women wear these to even traditional outings like wedding and family functions day and night.
Though just a year old brand, it has managed to build a loyal customer base who expect a certain level of quality from the brand. Customers, who order frequently, also associate a certain visual identity with the clothes offered by ChicTog.
Elaborating on what inspires her, Kirti says, “I am inspired from the way paintings are designed and in a way, narrate a story. I love to paint myself and my clothes, too, have an artistic touch to them. I play with brush painting, block print, screen print and Indian tie-dye. I work in different silhouettes and patterns that offer a blend of Western and eastern sensibilities.”
Instagram handle – https://www.instagram.com/chic.tog/shop
