Fred Segal, the Los Angeles icon that inspired the city’s fashion, has died due to stroke, his representatives said on Friday.

In 1961, Fred Segal created a retail scene that defined Los Angeles fashion and sparked a revolutionary shift in style that has transcended the last six decades. Fred Segal pioneered the shop-in-shop concept and experiential retail, resulting in a brand built on heritage, inclusivity and love that changed the face of retail forever,” read a statement.

Segal is survived by five children, 10 grandchildren, two great grandchildren, his wife Tina and her two children and grandson.

Segal’s namesake store is located on Sunset in West Hollywood. There are also several other branches in California and abroad.

VR Niti Sejpal