Bummer, the Ahmedabad-based new-age essential wear company, today announced that it has raised $ 180 K from Singapore-based BeeNext. The company is a new-age, essential wear firm focussed on providing the softest innerwear solutions designed to make India’s 40 cr millennials good & comfortable about themselves. Bummer’s stated mission is to target millennials and help them feel good, comfortable and confident – through the softest fabric known to mankind, made from ultrasoft micromodal fibres from Beechwood trees. The Bummer range of innerwear essentials is the result of 2 years of intense research to develop the softest & most sustainable fabric possible and aims to disrupt the industry with a palette of colourful patterns & designs.
Speaking on the occasion, Mr Sulay Lavsi, Founder – Bummer, said, “The funding from BeeNext comes at an exciting time as we seek to expand our markets to embrace more millennials and strengthen our backend logistics & delivery capabilities. The Funding will be used to offer a wider variety of products and further build our team. At Bummer, we are focussed on disrupting the innerwear space by offering sustainable, eco-friendly innerwear in bold colours and funky designs to millennials. Our products use 47% less water in manufacturing, have 18% reduced carbon footprint over cotton, and save 359 hours of energy resources over cotton. With 47% of our users being from non-metro cities, 23% revenue from repeat customers, we are focussed on youth and millennials. As 67% of our users are from the 18-34 age group, we foresee a stronger surge in demand from this segment going forward. The funding comes at a time when we seek to deepen our commitment sustainability and delivering eco-conscious products in keeping with millennial aspirations”.
Commenting on the funding, Mr Rahul Maheshwari, Investment Team, BeeNext, said, “Bummer has successfully coupled comfort with quirky designs in a segment which has remained boring for ages, making it a destination for GenZ! With new prints dropping several times a year, Bummer fans can’t wait to get their hands on them. I’m very excited to see Bummer make a dent in the $ 6 Bn lounge wear market!”