Italian Diesel Jeans Billionaire Looks to Stitch Together Fashion Front!
Diesel founder Rosso wants the luxury sector at home to consolidate, saying smaller players ‘need to accept partnerships.’
The billionaire founder of Diesel jeans is on a mission to convince Italy’s many small fashion players that their survival depends on working together.
Some small companies “won’t be able to sustain the costs of digital development, won’t get a deal with big online platforms,” Renzo Rosso, Diesel SpA’s 65-year-old founder, said in an interview. “Some fashion companies will need to accept partnerships, and these alliances will give them the visibility they never had before.”
Rosso was recently appointed as a delegate of business lobby Confindustria with a mandate to shore up the Made in Italy brand, the backbone of the country’s luxury industry. The challenge will be to convince Italy’s maverick fashion entrepreneurs to work together and create a more united front.
VR Niti Sejpal