E!’s Nina Parker Turns Fashion Frustration Into a Deal With Macy’s!
E!’s Nina Parker is known for her no-nonsense approach on camera, but she’s dealt with plenty of nonsense when it comes to her wardrobe, often struggling to find cute clothes that fit her figure or a stylist who knows where to shop. Now, the “Nightly Pop” host is launching her own clothing line with Macy’s — their first-ever plus-size brand by a Black woman — debuting May 14 in stores and online. “My goal isn’t money. My goal is to empower women,” Parker tells Variety. “I want other women feeling the way I felt once I was able to embrace my body and feel good in what I had on.”
Reunited Clothing took the idea to Macy’s, and they loved it. They were really excited to do a plus-size line with a woman who was actually plus-size, because in talking to their buyers, a lot of times they’d have to educate people on what the consumer wants, and with me, they didn’t have to do that. When we were talking, they were like, “Oh, she knows what she’s talking about.”
I’m putting out a new collection almost every month for the rest of the year — as few as five new styles or up to another 17. In the first collection, we range from 0X to 3X and sizes 16 to 24. But in the fall, we’re going to expand the sizes to 4X and to 28. So if you see something in the stores in May and you feel like you don’t have the options, I’m already working on it. She said.
VR:- Niti Sejpal.